Social Media Management
Social media is one of the most important marketing tools for modern businesses.
But simply having your company listed on social channels isn’t enough. You need a marketing force behind your company to build your brand image and get your message in front of your target audience. With our expert content creation and management, we do all this and more to increase your reach and engage your customers.
What is the goal of Social Media Management?
With Social Media Management, the goal isn’t to sell directly by asking audiences to “buy now” or check out your most recent sale.
Why is Social Media Management important?
While social media is important for many reasons. It is generally recognized as the most effective way to sell to Millennials
We’ll help you Grow.
Whether your company is hooked up to every social platform available or you’re just getting started, we’ll help increase your engagement and create a consistent brand personality across all social media channels.
Social Media Advertising
Photography & Video
Social Media Photography & Video
Quality Social Media Photography & Video is critical to boosting your brand’s image and market reach in both organic and paid marketing. When you choose us for your image creation, we employ professional grade equipment and software to create pieces which combine superior quality and innovative imagery with your brand’s personal aesthetic. Why are pictures and videos important to social media? A wide range of studies have shown that social media posts with an image or video are far more likely to engage audiences than those that are just words. As a user scrolls by, words tend to blend into each other, but an image is instantly more noticeable.
Use our captivating images for:
However, that doesn’t mean that just any image will do. With True North Social’s social media photography and video services, we’ll create and curate the kind of images that grab viewers’ attention and make them want to click. This furthers your brand’s reach.
Want to see what we can do for your brand’s image? Check out our gallery for examples.
Influencer marketing is the newest incarnation of word of mouth marketing. Companies get help from celebrities to advertise their products in a less in your face way than running a traditional commercial or magazine ad which is more appealing to young consumers.
Who can be an influencer? With the growth of viral media, an influencer is no longer just a celebrity you see walking the red carpet. Instead, they can be anyone with a large following of their own and who hold influence over that following. YouTube stars, Instagram models, and Twitter gurus who have carved out a niche on social media for themselves can also help build your brand.
How do we help you leverage Influencer Marketing? Influencer marketing isn’t quite as easy as sending a celebrity a product and hoping they like it and promote it for you. While this might work, there are a variety of things that can go wrong with this. If you choose the wrong celeb, your product could actually lose popularity with your target audience if they don’t like the person who’s promoting it for you. You also need the proper media contacts to ensure your product gets into the right hands and that the influencer you’ve chosen knows how to promote your brand.
With True North Social, we have the connections and experience to get your brand in front of the right audience in the right way. By using careful market segmenting and analysis we can pinpoint which influencers are best for your brand and what type of promotions your audience will respond to. Read Less
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