How to Convert Instagram to Business Account — The Ultimate Guide

convert instagram to business account

As a business owner, you know that social media is an important part of marketing your company. But did you know that Instagram can be an especially powerful tool for promoting your business? Instagram has over 1890 million users, and 80% of them are under the age of 35. That’s a huge potential audience for your business!

But how can you make the most of this potential audience? One way is to convert your personal Instagram account to a business profile. This article will show you how to do it.

What is a Business Profile on Instagram?
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A business profile on Instagram is a special type of account that allows businesses to promote their products and services. Business profiles have access to features that personal accounts don’t, such as the ability to run ads and see insights about your posts.

While you can promote your business on a personal Instagram account, you’ll have more success if you convert to an Instagram business profile. And it’s easy to do!

Here’s how:

1. Go to your profile and tap the menu icon in the top right corner.

Your profile is the page that people see when they tap your name or profile photo. The menu icon is the three dots in the top right corner of your screen.

2. Tap “Settings.”
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This will take you to the Settings page for your account. From here, you can change different aspects of your account, such as your password or who can see your posts.

3. Scroll down and tap “Switch to Business Profile.”
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This option is near the bottom of the Settings page. Once you tap it, Instagram will walk you through the process of creating a business profile.

4. Enter your business name, category, and contact information.

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You’ll need to provide some basic information about your business, such as your business name, category, and contact information. This information will be used to help people find your business on Instagram.

5. Tap “Done.”

Once you’ve entered all the required information, tap “Done” to finish creating your business profile. That’s it! You’re now ready to start promoting your business on Instagram.

How to Switch Back to a Personal Instagram Account

If you decide that you don’t want to have an Instagram business profile anymore, you can easily switch back to a personal account. Just follow these steps:

1. Go to your profile and tap the menu icon in the top right corner.

Just like before, you’ll see the option to switch to a business account. In the top right corner of your screen, you’ll see a three-line menu icon. Tap on it, and then select “Switch back to the personal account.”

2. Confirm that you want to switch accounts.

When you tap “Switch back to the personal account,” Instagram will ask you to confirm that you want to switch your account type. Once you confirm, your account will be switched back to a personal account, and you won’t be able to access any of the business features that were previously available to you.

3. That’s it!

Once you’ve confirmed that you want to switch back to a personal account, that’s it! Your account will be switched and you can continue using Instagram as usual. If you decide later that you want to switch back to a business account, you can follow the same steps to do so.

How Much Does an Instagram Business Account Cost?

Creating a business profile on Instagram is free. However, if you want to use features like ads or insights, you’ll need to pay for them. Ads cost money, and insights are only available to businesses that have a certain number of followers.

During the sign-up process for a business profile, you’ll be asked to enter your credit card information. This is so that Instagram can charge you for any features that you use.

You don’t have to enter your credit card information right away. However, if you plan on using any of the paid features, you’ll need to do it at some point.

Why Should You Convert to a Business Profile?
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There are several reasons why you should convert your personal Instagram account to a business profile. Some of the benefits of having a business profile include:

1. You’re taken more seriously as a business.

In today’s day and age, social media is a powerful tool that can be used for marketing and networking purposes. Having a business profile on Instagram shows that you are serious about your business and that you are using all the available tools to reach your target market.

Imagine if you were looking for a new place to eat and came across two restaurants – one with a business profile and one without. Which one would you be more likely to trust?

While a personal account can be used for business purposes, it doesn’t give off the same professional vibe as a business profile.

2. You get access to analytics.

One of the advantages of having a business profile is that you get access to insights, or analytics about your professional account. These insights can help you better understand your audience and figure out which of your posts are performing well.

You can also use the insights to see when your audience is most active on Instagram, so you can timing your posts accordingly. As a business, it’s important to make sure you are using your time and resources wisely, and insights can help you do that.

3. You can run ads.

During the past few years, Instagram has become a popular platform for running ads. If you have a business profile, you can take advantage of this by running ads to promote your product or service.

Ads are a great way to reach a wider audience and boost your sales. However, you can only run ads if you have a business profile – you can’t do it with a personal professional account.

4. You can add links to your Instagram Stories

Earlier this year, Instagram added the ability to add links to your Stories. This is a great feature if you want to drive traffic to your website or promote a product or service. You might be used to type “check the link in bio” in your Stories, but now you can just add a link and save yourself some time.

To add a link to your story, simply swipe up from your story and enter the URL. You can also add a link to an Instagram post, but only if you have 10,000 or more followers.

While it might take a while to reach 10,000 followers, it’s worth it if you want to take advantage of this feature.

5. You can schedule your posts ahead of time.

If you have a business profile, you can use third-party apps to schedule your posts ahead of time. This is a great way to save time and make sure your content is being posted when your audience is most active.

There are several different apps that you can use to schedule your posts, such as Later and Hootsuite. These apps make it easy to plan and schedule your content, so you can focus on other aspects of your business.

6. You can tag products in your posts.

If you sell products you can tag them in your posts. When someone clicks on the tag, they will be taken to a page where they can learn more about the product and purchase it.

This is a great way to drive traffic to your website and boost sales. It’s also a great way to show off your products in a creative way. Since you can only tag products in your posts if you have a business profile, it’s yet another reason to convert to a business profile.

7. You can use Instagram Shopping

If you have a business profile, you can use Instagram Shopping to sell your products directly on the platform. Instagram Shopping is a great way to reach a in a new audience and boost your sales.

To use Instagram Shopping, you need to have a business profile and meet certain eligibility requirements. Once you’re all set up, you can start tagging your products in your posts and Stories.

8. You can add call and email CTAs to your profile.

If you have a business profile, you can add call-to-action (CTA) buttons for your phone number and email address. This makes it easy for people to get in touch with you, which can lead to more sales.

To add these CTAs, go to your profile and click on “Edit Profile.” From there, you can add your phone number and email address. Once you’ve added this information, the CTAs will appear on your profile.

Final Thoughts

As you can see, there are several benefits of converting to a business profile. If you’re not sure whether or not you should make the switch, consider the benefits and weigh your options.

You might also want to consider using a tool to help you manage your business profile.

What do you think? Are you going to convert it to a business profile? Let us know in the comments below!

FAQs

Can I convert personal Instagram to business?

When you first set up your Instagram account, you’re given the option to create a personal Instagram profile or a business profile. If you chose to create a personal profile, don’t worry – you can easily convert it to a business profile later on. Doing so will give you access to features that can be helpful for businesses, such as insights and the ability to promote Instagram posts.

To convert your personal Instagram profile to a business professional account, all you need to do is go to your settings and select the “Switch to Business Profile” option. After that, you’ll just need to fill out some basic information about your business. Once you’re done, you’ll have a fully-fledged business Instagram account!

Why can’t I switch to professional account on Instagram?

If you’re looking to make the switch from a personal to a business account on Instagram, you may be wondering why you can’t just do it yourself. After all, it’s your private account, and you should be able to change whatever you want, right? Well, it turns out that there’s a little bit more to it than that.

Facebook owns Instagram, and Facebook requires all business accounts to be linked to a personal Facebook account. That’s why, when you try to switch to a business Instagram profile, you’re prompted to create or link to a Facebook Page.

Once you’ve done that, you’ll be able to complete the switch and access all of the features available to business accounts. So if you’re ready to take your Instagram game to the next level, make sure you’ve got a Facebook Page set up first.

How do I change my Instagram account to a business account?

If you’re looking to change your Instagram account to a business account, there are a few easy steps you can follow. First, open the Instagram app and go to your profile page. Then, tap on the three dots in the top-right corner and select “Settings.” From there, scroll down and tap on “Account.” Under “Account Type,” select “Switch to Business Account.”

You’ll then be asked to connect your Instagram account to a Facebook Page. Once you’ve done that, you can start taking advantage of all the features that come with having Instagram business profiles, including insights, promoting Instagram posts, and running ads. So if you’re looking to make your presence on Instagram more professional, switch to a business account today.

Should I make my Instagram a business account?

If you’ve been thinking about making the switch to a business account on Instagram, you’re probably wondering if it’s worth it. After all, what are the benefits of having a business account?

First and foremost, a business account gives you access to insights, which are basically analytics for your Instagram account. With insights, you can see things like how many people have seen your posts, how many people have engaged with your Instagram posts, and what time of day is most popular for your audience.

Insights can be really useful in helping you to fine-tune your content strategy and make sure you’re posting when your audience is most active. In addition, a business account also allows you to add contact information to your profile, making it easy for potential customers to get in touch with you.

Overall, there are definitely some advantages to making the switch to a business account on Instagram. However, it’s ultimately up to you to decide whether or not the benefits are worth it for you and your business.

What happens if I turn my Instagram into a business account?

If you’ve been thinking about turning your personal Instagram account into a business account, you may be wondering what exactly happens. First of all, don’t worry – you won’t lose any of your existing content or followers. However, there are some important differences between personal and business accounts that you should be aware of.

For one thing, business accounts have access to additional features, such as insights and promoted posts. Insights give you valuable information about who is engaged with your content, while promoted posts allow you to reach a wider audience with your most important messages.

In addition, business accounts must adhere to stricter guidelines around content and advertising. So if you’re planning to use your account to promote products or services, it’s important to make sure that your content is high-quality and compliant with Instagram’s policies.

Ultimately, whether or not you switch to a business account is up to you – but it’s worth considering if you’re looking to use Instagram for professional purposes.

Is an Instagram business account free?

Instagram is a free app for both personal and business use. However, if you want to use Instagram for business, you’ll need to create a business account. Business accounts have access to features that personal accounts don’t, like insights and the ability to promote posts.

Creating a business account is free, but you may need to spend money on ads if you want to reach a wider audience. Overall, using Instagram for business can be a great way to connect with customers and grow your brand. And the best part is that it won’t cost you anything to get started.

Do Instagram business accounts get less views?

There’s no easy answer when it comes to whether Instagram business accounts get less views than personal accounts. It really depends on a number of factors, including the content you post, how often you post, and who your target audience is. However, there are some general trends that can give us a good idea of what to expect.

For example, studies have shown that images with faces tend to perform better on social media, so if your business account mainly features products or landscapes, you may not be getting as many views as you could be.

Similarly, posting frequency can also impact views, with most experts suggesting that it’s best to post at least once a day to maintain a strong presence on the platform. Ultimately, though, the best way to ensure that your Instagram business account is successful is to experiment and see what works for you and your audience.

 

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