So you’ve decided to succumb to peer pressure and start marketing on Instagram. Don’t worry this is something everyone’s doing that you’ll be glad you decided to join in. Instagram marketing tools have become essential for business growth because social media is where your audience spends their time. Over 1 billion people use Instagram every single month and more than 500 million people use the social media site every day.
Because your audience is there so is your competition. There are over 25 million active business profiles using Instagram worldwide. So simply posting a photo with a witty caption may not be enough to capitalize off the 80% of users on Instagram who follow a business and the 200 million Instagrammers who visit the profile of a business every single day.
Here are 5 Instagram marketing tools to help optimize your social media presence and engage with millions of potential customers.
Buffer is a wonderful time-saver when it comes to managing your social media accounts. It lets you publish and schedule upcoming posts on multiple social media platforms like Facebook, Twitter and Pinterest – and provide in-depth analytics on your social campaigns.
And now Buffer allows you to do exactly the same thing with Instagram. So you can now schedule posts to Instagram!
What’s particularly great about Buffer is just how simple it is to use – so you don’t have to worry about much of a learning curve. Hook up your social accounts, schedule your content and you’re good to go.
You can use Buffer for Instagram for free for up to 10 scheduled posts. If you want more posting options, you can sign up for their Awesome plan for as little as $10/month for 10 social profiles and 100 scheduled posts.
Hootsuite is an ideal Instagram marketing tool for scheduling, publishing and analyzing posts. The best thing about Hootsuite is that it has some features similar to Buffer that enables you to publish posts directly to Instagram. This powerful social media management tool will also notify you to post your scheduled posts through a push notification and it can also publish your posts automatically especially if you have subscribed to the Business Plan.
In addition to scheduling and publishing posts Hootsuite here are a few other ways you can use Hootsuite:
Check out your competition
If you’re new to Instagram, one thing you can do is start following bloggers in your niche and those you admire and look up to.
By following your “competition,” you can gain insight into their marketing strategy. How many followers do they have and will it be realistic for you to achieve the same?
What types of posts does your competition publish? Is their Instagram feed full of personal posts of themselves or behind-the-scenes images of their business?
You can also see how engaging their posts are and how they are using hashtags to reach more people.
Hootsuite can help you monitor your competition easily, right on your dashboard.
Boost your engagement
To increase your brand awareness on Instagram, you must engage effectively with your followers. Posting images and including #hashtags alone cannot increase your brand awareness. If you want to find and follow influencers in your niche, you can set up user search streams for their profiles. Hootsuite helps you to build a community of followers.
Iconosquare gives you insights into your Instagram account and allows you to manage your Instagram activity.
If you really want to use Instagram as a marketing strategy for your blog or business, then Iconosquare can give you deep analytics into your account or accounts.
It measures follower growth, location, daily follower gain/loss, unfollows, and much more.
On top of that, you can see how your posts are performing by tracking comments and likes – as well as hashtags – to see how successful your posts are at engaging your followers and attracting new followers.
If you’re stuck trying to find the best hashtags for your post, Iconosquare’s got your back. You can use their service to search for hashtags as well as users so that your posts can reach more people.
And if you’re stuck with marketing tactics, Iconosquare can help you run Instagram contests.
Prices start at $9/month (per Instagram account) for the Plus package, which excludes hashtag and competitor tracking, and goes up to $990/year for the Corporate package which can track up to 5 hashtags and 7 competitors – with data export and the ability to run contests available.
Later is also another Instagram marketing tool for scheduling posts on mobile, desktop and web. It was originally known as Latergramme. This tool is equipped with multiple features for preparing your campaigns as well as exploring #hashtags and sharing of User Generated Content.
With this tool, you can plan your posts with the help of a convenient calendar and get a preview of your posts before publishing which gives you a picture of the way your posts are displayed to your followers. Later is a free scheduling tool but it also has Premium Packages starting from $9/month.
This web-based tool enables you to utilize comment selling on Instagram. You upload your product picture, along with any relevant selling information (price, size, etc.) and all a user has to do is write “Sold” in Instagram’s comment section. At this time, the buyer will be automatically emailed an invoice and can pay their bills.
There are transaction fees, which go down as you purchase higher plan tiers, and it’s worth noting that Soldsie will not mediate any purchase disputes between buyers and sellers.
The Basic package at Soldsie is $49 per month and the prices go up to $199 per month.