So you’ve decided to succumb to peer pressure and start marketing on Instagram. Don’t worry this is something everyone’s doing that you’ll be glad you decided to join in. Instagram marketing tools have become essential for business growth because social media is where your audience spends their time. Over 1 billion people use Instagram every single month and more than 500 million people use the social media site every day. Because your audience is there so is your competition. There are over 25 million active business profiles using Instagram worldwide. So simply posting a photo with a witty caption may not be enough to capitalize off the 80% of users on Instagram who follow a business and the 200 million Instagrammers who visit the profile of a business every single day. Here are 5 Instagram marketing tools to help optimize your social media presence and engage with millions of potential customers.