Marketers are constantly trying to figure out how to come up with a campaign that is going to stick to its audience. Marketers need to understand the psychological aspect that comes with producing a compelling campaign. The hormones that are released in the brain and the rest of our bodies are associated with certain characteristics; for example:
When an individual feels a sense of security and connectedness, “Oxytocin” is released throughout the body, which causes an individual to “feel euphoric.”
When an individual feels satisfied and gets a sense of comfort, then the hormone “Serotonin” is released throughout the body. When the body is stressed, the body activates the hormone “Cortisol,” which is also known as the fight-or-flight response. When the body senses a reward is happening, then the “Dopamine” hormone is released in the body.
But how does that correlate to marketing? Marketers should find a way to activate those hormones within the body while they are viewing your campaign.
The Hormone: Oxytocin
- What type of language was used back then?
- What did they believe in?
- How was the world like back then?
- What were race relations like back then?
- What was the economy like?
- Was there a war during that time?