When you run an online store, sooner or later, you’re going to have to deal with Facebook ads. With billions of active users, Facebook is the largest social media platform. If you want your business to grow, you can’t ignore it. In this guide, we’ll run through some key points you can use to leverage Facebook ads for eCommerce success. Chances are you may have already tried setting up a Facebook ad campaign. However, convincing customers to buy your product on Facebook isn’t as easy as purchasing ad space. A successful eCommerce marketing campaign is defined by strategic Facebook advertising.