The hidden secrets of Facebook Advertising.
What began as a simple tool to keep you connected with family and friends has since become something a little different. Facebook is now the most powerful tool in the advertising world. Through constant, regular interaction, Facebook has weaponized digital marketing. Let’s explore a few Facebook advertising secrets you can start using to take more advantage of the tools at your disposal.Trust your gut.
Chances are pretty good that as both advertiser AND user, you have some ambivalence about this fact. Maybe you’re a little uncomfortable that Facebook seems to be nothing but ads these days. But perhaps you also want to figure out the best way to use it to promote your products or business. This perspective will serve you well. In order to start taking advantage of Facebook Business advertising methods you need to realize that you too, are a user. This, it turns out, is the critical mindset to maintain success advertising on Facebook.
You are a Facebook User, not just an advertiser
This might seem like a ‘duh’ moment, but from everything I’ve researched, it’s the most important thing to keep in mind. To most people, Facebook is still the primary tool for interacting with friends and family. It’s not just another social media platform. It is THE social network, and no one wants to see a walking billboard wandering through their family barbecue. Psychologically speaking, though, we do that every day. We wear brand name tee shirts to events, functions, and social gatherings. We talk up our new car. Sometimes we even tell people about our listings. Think of yourself as the Uncle who shows up to a barbecue in a tee shirt with a logo or advertisement on it. You may have brought the potato salad or the steaks, but who says you can’t talk up your new property listing while plating up a burger?Interaction is key
Facebooks algorithms work on interaction—clicks, comments, and likes. You’re mistaken if you think this interaction is simply between the customer and you. Going back to the barbecue analogy. Imagine you brought the potato salad, but rather than plating it up for people, you stand there holding it while wearing your tee shirt with your property listing. You never talk to anyone. How would that work out for your potential sales? Facebook keeps track of all the interactions, both from the users and the advertisers. According to research, Facebook is more likely to help promote your products if you react to and interact with your customers on a consistent and positive basis. Be responsive and provide quality customer service on your business page, and it’s more likely that Facebook will help you stretch your advertising budget.