Start sharing objective oriented content that garners engagement, increases website traffic, and drives sales.
Our Instagram Marketing Agency creates stunning original photography, produced with one goal in mind, to make your product or brand look as appealing to your target audience as possible.
Start sharing objective oriented content that garners engagement, increases website traffic and drives sales.
Imagine stunning original photography shot with one goal in mind, to make your product or brand look as appealing to your target audience as possible.
Marketing on Instagram: Trending Now!
Instagram has grown tremendously over the last few years. The Pew Research center claimed that 55 percent of online users in the United States are active Instagram users. Instagram marketing companies are regularly researching best Instagram practices to give maximum sales through this channel.
True North Social has been helping brands grow on Instagram since it’s launch in 2010. Since then, the need for business’ to market on the platform as a source for online sales and leads has exploded. We constantly change our marketing strategies for the fluctuation in changes on the platform.
Some of the most recent changes on Instagram for past year include:
- Boosting Instagram Posts Has Become a Necessity for Everyone
- Instagram’s Shopping Feature Allows Brands To Sell Product Directly Through the App
- Instagram Is Now the 4th Most Visited Site in the World
- Instagram Stories Ads Are Brands New Magic Sauce
- Brands Are Already Finding Success Using Micro-Influencer Marketing
- To Navigate the Algorithm, Instagram Marketing Pros Have to Get More Analytical
New approaches are being explored everyday here at True North Social to approach each of these changes. Our clients see immediate adjustments in their Instagram marketing strategy as the platform continues to evolve.
With this evolution we see more and more users using Instagram on a daily basis, if you are on the fence about hiring an agency to manage your social media here are some statistics that might nudge your decision.
Instagram currently has:
- 1 Billion Monthly Active Users
- 100 Million Photos Uploaded Per Day
- 4.2 Billion Likes Per Day
- 25 Million Business on Instagram
Proven Instagram Marketing Tactics
A single place to share, curate and discover visual content that tells a story. True North Social delivers an Instagram marketing service like no other. There are several goals associated with an effective Instagram marketing campaign. The marketing goals differ based on the niche, competition and current branding levels of business.
- Grow sales
- Increased Brand Awareness
- Promoting products and services
- Connecting with top influencers
- Increasing engagement and retention
- Sharing news related with the agency
- Act as catalyst to grow traffic to the organization’s website
- Exhibit an Instagram advertising agency which is aware of best Instagram practices shall use the following to ensure success in the above listed goals.
- Developing content strategy– Content is the king. High quality content assures better engagement and retention rate. A plan should be crafted to lay an eye-catching impression of your company, based on the target audience. The idea is to promote your business or company in the best way possible.
- Determine types of content and ratio- Instagram support graphics, videos, animated GIFs and Image collages. So, for example- A service that is complex can be best understood through a video but a brand selling shoes can do with Image-collages. Promoting a brand or product can be difficult if the type of content is incorrect. Building a content calendar to schedule type of content on dates is a useful trick to manage Instagram campaigns. This trick is already used by a lot of digital marketing companies.
- Defining Hashtags- True North Social being a complete Instagram marketing agency, focuses on researching the right Hashtags associated with the content and target audience. One of the best websites to research hashtags is- hashtagify.me while looking for hashtags, one has to understand the popularity and relevance of it based on the content.
- Captions- Instagram has a limitation on captions- 2200 characters. The objective of the caption is to increase engagement on the posts i.e. to trade clicks and shares. Your caption should ‘connect’ with the end-users.
- Outreach to Influencers– An Instagram profile having a good number of followers can be an influencer to their audience. Our content could mention these influencers or vice-versa to increase the organic reach of our content.
- Create unique creative content
- Use Instagram stories, they sell
- Educate about your business process
- Mention others and collaborate
- Generate curiosity
- Promote what’s working
Instagram Photography is Our Agency’s Specialty
We shoot vibrant, beautifully brand oriented photography for Instagram. Our social media photo shoots produce content that increases community engagement and thus increases sales. We have analytics from a multitude of clients to prove it. All of our photo shoots are accompanied by a professional photographer and creative director. Our social media shoots consist of-
- Lifestyle photo shoot with models
- Lifestyle photo shoot without models
- Product photography in studio
- Product photography lay flats
- Product photography on white
Social Ad campaigns that continuously drive conversion
Leverage the most powerful social media advertising platforms and attract new audiences with ads that drive conversion.
We find the winning ads and start to focus on scaling these and expanding on campaigns that work.
This is a 4-step checklist to start running your ads:
1. Create a business page and profile
2. Setup a target audience and objective
3. Determine on your budget
4. Publish and A/B test
Our Instagram Marketing Experts Can Help You:
Increase followers & engagement, create & promote high end social content, promote brand & local awareness, promote website clicks, increase website traffic, and increase sales.