Perhaps you’ve been considering different options in your social media marketing, and are wondering why you should use Instagram promoted posts? Instagram is one of the more popular social media platforms. It is always growing and changing, with new users creating accounts every day, and a daily active user count of nearly 500 million. This is creating a marketplace that is becoming more competitive all the time. For this reason, it’s a good idea to revisit your approach to promoting your Instagram account. What has worked in the past may not work in this evolved environment. Making sure you have a diverse arsenal of tactics used to promote your Instagram account to your target audience is essential. Here we will discuss 13 ways you can make your profile and posts the best it can be, as well as content promotion.