The primary objective of creating a WordPress website, whether for entertainment, awareness, product promotion, is to reach as many people as possible. You want to build an audience that can translate into visitors and later customers. And so, optimizing your SEO is essential in improving your site’s visibility in different search engines. For that, you need to be well versed in the different factors that impact SEO. Not only do you need to secure your website with an SSL certificate from a company like SSLS, but also have a trustworthy WordPress web hosting provider like Hostinger to make sure downtime is minimal and servers are optimized for WordPress. Once the basics are taken care of you can start building your PageRank and domain reputation to improve your SEO rankings. Here’s how to do it with WordPress.