It can be frustrating to go through the process of creating your Facebook Ads, only to then have to wait before it goes live because it is pending review. After all, you had to pay to post an ad in the first place. So just how long does Facebook ad review take?
Reasons Your Facebook Ad Is Pending ReviewYou aren’t alone if you’ve found this process challenging. But there are legitimate reasons this process takes time. Facebook reviews every new ad campaign manually. With so many businesses advertising on Facebook, there are thousands of ads for them to sift through on a daily basis to ensure they meet their platform’s advertising policies. As you maybe aware Facebook has come under much public scrutiny lately and as a result, they have been rejecting ads en masse to err on the side of caution.
What are the review times?According to Facebook, once you’ve created an ad, it is usually reviewed within 24 hours. After you’ve created your ad, it will be in line with other ads waiting to be reviewed. This means you could be waiting a while if there are a lot of other ads that have been submitted for review before yours. Ad sets with manual bidding and high budgets take longer to review generally. Unfortunately, this is also true if you have scheduled your ad to begin immediately. The good news is that once the review process is complete, your ad will immediately go live.
Facebook Ads GuidelinesIf you run into the unfortunate scenario where your Facebook ad is declined, you will need to correct your ad, and go through the process again. This clearly isn’t what you want to have happen, so it’s recommended that you carefully review the ad requirements before creating it. For a full list of reasons a Facebook ad can be denied, you can check out their ad policies page. For a quick overview, here are the most common reasons an ad is denied on the platform:
- Are overly sexual or use scare tactics
- Ads that don’t fit the product advertised
- Have a high amount of negative feedback
- Contain information user data that has been collected from Facebook
- Ads that use Facebook branding, or mimic its site features
- Lead to sites deemed abusive
- Lead to an error page
- Advertise alcohol to any user who is underage
- Use or ask for certain user characteristics such as implying race, sexual orientation, gender, age, etc.