Case StudyAmerican Needle

Services Provided: Social Media Management, Photography

American Needle is

American Needle began in 1918 as an importer of sewing needles that grew over three-generations to become the leading brand in manufacturing quality headwear.  It was built on adhering to the principles of craftsmanship, leadership, individuality and heritage, while continuing to innovate new headwear expressions. 

American NeedleOn Instagram


New Followers

In less than 12 months
0 %


In overall social media engagement

Likes Per Post*

Lifestyle Photography

American Needle created a third-generation family business that leads the headwear design industry around the world. They knew they had a unique product that would engage consumers, but were seeking a competitive strategy to compete in a challenging marketplace.

True North integrated a content-building strategy with expert social media management to align with the brand’s vision of an engaging page.

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