Pay Per ClickMarketing Agency
PPC Marketing agency
Pay-per-click marketing has grown in popularity over the last several years, particularly due to its quick results compared to other forms of digital marketing, such as search engine optimization (SEO) or social media marketing (SMM).
While pay-per-click marketing can provide improved clickthrough rates and short-term gains, it’s still important to follow some basic strategies to get the most out of your efforts.
As a Competent PPC management agency, True North Social can help your business to increase search engine visibility and achieve immediate results through our PPC management services.
Why Pay-Per-Click Advertising?
While it’s easy to imagine the benefits of pay-per-click advertising, you might be wondering why it’s worth the investment – especially if you already have an established business with plenty of brand recognition and web traffic.
Here are reasons why pay-per-click advertising is a great investment:
PPC advertising works
PPC advertising offers some key benefits that can help your business succeed. For example, you are in control of when and where your ads appear.
You don’t have to worry about whether or not potential customers will come across them organically because you can place ads wherever and whenever you want to target these individuals.
PPC advertising is affordable
PPC advertising can be as affordable as you want it to be. There are many options in terms of budget, type of ad, and duration.
PPC advertising delivers tangible results
People make up their minds in seconds. That’s why companies invest in online advertising to get tangible results.
Why True North
Online advertising, specifically Pay-Per-Click PPC advertising, has been found to be one of the most cost-effective forms of online marketing.
It’s especially good if you want to get your business in front of consumers at the right time and make them feel compelled to click on your ad to learn more about your offer.
However, this requires a lot of work and expertise; if you don’t have the time or skill to create and manage your PPC campaign, hiring our outstanding digital marketing agency can be an excellent choice. Here are the benefits we provide to your business:
Pay-per-click advertising is expensive, and the money can quickly run out if you don’t have time to monitor it closely.
Managing your budget on your own may not give you the opportunities to increase your ad spending in those moments when clicks are at their cheapest to maximize your return on investment.
As an experienced agency, we can help you determine when best to move up your budget ceiling, giving you access to a larger audience without significantly impacting profit margins.
We have in-depth knowledge of the intricacies of Google AdWords that many business owners might be unfamiliar with.
They have a variety of services to fit your needs, including campaign setup, management, optimization, and reporting.
When working with us, we understand that every company is different, and we will customize a plan just for you.
We are a qualified PPC agency with the experience of knowing what words people are typing into search engines, giving access to customers you may not have known existed. We use personalized messages that make people more likely to convert.
We can tap into personal information like location and previous purchases, leading to more relevant ads and better conversion rates.
Once we have implemented the strategy, we can read and comprehend the data to know what your business is missing.
Digital marketing is a complex field. Knowing where to start and how to manage things once you’ve begun is difficult. That’s why hiring our experts with the skills, tools, and experience is great.
Our professional team will understand your business needs, be familiar with digital marketing best practices, and be able to use data-driven PPC solutions based on your target demographic. This ensures that your ad campaign goals are met without breaking the bank on unnecessary expenses.
The most successful agencies have invested heavily in data, analytics, and technology to power their campaigns. One of the significant downsides of hiring an individual is that you can’t control how much time they will spend on your account.
In contrast, when you work with our agency, you’ll typically have one dedicated person for the duration of your campaign.
Our agency includes extra services like technical support and reporting, so it doesn’t take long before those additional benefits start adding up.
Between focusing ad spend marketing, and SEO, and social media marketing, and email campaigns, and maintaining your website, not to mention running your business day-to-day, it can be easy to get overwhelmed. And who better to do it than the professionals that have studied this field for years?
With the increasing competition in today’s market, it’s vital to have your finger on the pulse of the competition. Rest assured, when you hire full-service PPC agencies like True North Social, we’ll help you stay up-to-date with the latest industry developments so you can always be one step ahead of your competitors.
It’s easy to waste time on things that don’t matter when juggling the responsibilities of running your business and managing your own marketing.
A big reason why some people turn to hire our PPC agency is that they want to focus on running their business while our team focuses on marketing.
When done right, you’ll realize that working with an outsourced PPC agency can be beneficial and give you results.
PPC marketing is like dating. You create the ads and let them stand on their own. They must be attractive, well-written, organized, and fresh to get noticed.
Trial and error is the best way to figure out what works with PPC ads marketing.
Unfortunately, time is money in business these days, so it doesn’t make sense to invest hours into something that doesn’t work. That’s where our pro team comes in.
A professional can test recommended keywords quickly because they know what resonates with customers, which translates into better ROI for your business.
Tired of the constant back and forth, juggling multiple tasks at once, or struggling to get traction? Start working with a PPC agency.
We will help you achieve your goals so you can spend less time sweating the small stuff and more time dreaming up new ideas.
Full transparency with monthly reports and Google Analytics connections is essential. When you hire an agency, you can choose to pay either by the hour or by the project. However, the vital thing is transparency while working.
We know that a good agency should be transparent. When you work with our team, you will get monthly results of how your PPC ads are performing.
There are many PPC strategies that can help with your PPC campaigns. We are a knowledgeable PPC advertising agency that can help your marketing goals with paid search for search engine optimization.
Here are the PPC services you will get from the team:
You need to make sure that you are reaching your target audience, but you also want to keep costs low. Luckily, we are a professional team that can help with keyword research and analysis for your PPC marketing needs. Hiring us allows you to get the most out of your budget.
We also provide analytics data reports showing you what works for your business. And allowing us to do it is better than doing it yourself.
PPC marketing is good for smaller budgets because it targets specific demographics and may be more cost-effective depending on your business’s target audience. Partner with our professionals to help drive traffic fast on your landing pages hassle-free.
The team can handle all the PPC requirements, such as analytics, keyword research, PPC campaign launch, and overall channel strategy. With our team, you can get conversion-driven campaigns under your budget.
Different businesses are different, but, more often than not, at least one area of optimization that it can be made. Hiring us helps you to set up a marketing campaign comparison that will set the performance of your ads.
Our team will create different variations such as image, layout, CTA, and headline to determine the version of ads generation better results. We rely on the split test as our guide in optimizing your paid search campaign to improve your performance.
A significant amount of business today is happening online, but with that much competition, pushing your brand and capturing more market share can be tough. A great way to do this is through paid search ads on the Internet like Bing & Google Ads.
These allow you to add your ads directly to search engine listings. This helps customers find your business when they’re searching for something and makes them more likely to click on your ad than if you had just thrown it up on Facebook or LinkedIn and hoped for the best.
If you decide to start using pay-per-click advertising, make sure you hire our trusted PPC management company so that you can get the most bang for your buck on their campaigns.
A successful online advertising campaign starts with knowing how the consumers work and what they need. Knowing their needs allows you to tailor your ads to these specifications, increasing profits.
Our PPC services team will target specific visitor segments to get effective results from remarketing. We can identify the top performing campaigns, tap into site visitors and create remarketing ads with high value customers.
If you want to get the most out of your campaign, work with our professionals who know the art and science of conversion optimization. The team should give you a clear idea of what your landing page should look like to accomplish before you contact us.
Make sure that it appeals to your audience and gives them enough information to understand what they’re buying easily.
When your marketing budget is tight, and you need to reach as many potential customers as possible, you might be considering turning over the management of your paid search campaigns for both new and existing advertising campaigns.
You should enlist our paid search advertising services to position your business on top of SERPs. Our team can optimize your strategies, develop PPC bidding strategies, get high-value keywords, track your return on investment, and more.
These practices will enable our PPC search engine marketing team to improve your brand’s overall CTR, impression share, and Quality Score.
Optimizing conversions on your website to boost your revenue and lead generation is important. That’s why it’s important not only to have a good CRO process in place but also to invest in one once you have a good team player.
We write persuasive PPC ads, develop user-friendly capture forms, and test landing page design to improve your conversion rate and Quality Score. Call us now to help you get a return on investment and increase your profit.
Businesses can engage in Social Media Advertising by utilizing the available social media platforms. Facebook, Twitter, and LinkedIn are examples of platforms where you can use Ads to create awareness of your business or brand. Ads appear on each platform’s page for users to view.
Each platform offers different ads, including Display Ads and Video Ads, which are great for visually appealing ads that capture attention quickly. You need a team that understands how social media advertising is done.
To start an ad, you only need a video at least 30 seconds long. YouTube can auto-detect your video length, so there’s no need to submit it in advance.
Once you’re live on YouTube, decide what kind of videos you want your ad to show alongside and how much you’re willing to spend per day. The decision may be challenging for you.
Our PPC company will explore some of the advanced YouTube targeting options and set effective video marketing campaigns for your business. These videos will tell the audience about your unique stories to resonate with them.
Online Companies Experience in Marketing
Marketing can be difficult for an online company, especially when starting out. You might encounter many pitfalls, so it’s good to know what they are before you fall into them. That way, you can avoid costly errors and grow your business better with our PPC advertising firm.
Marketing an online business has become increasingly challenging over the years as more businesses have moved their way into the space.
What was once a simple field has become quite crowded.
But it is not impossible to overcome this increased competition with unique and compelling digital marketing efforts to promote your business.
You must stay active on your website by consistently updating your content and using new techniques like PPC ads to keep up with the latest trends.
Due to the rise of privacy concerns, new regulations have been imposed on what types of information are deemed personally identifiable.
This can make it difficult for companies to target potential customers or even run basic analytics without first determining if the type of data they are working with is publicly available and can be shared.
In addition, data security is an increasingly pressing issue with constant attacks and large breaches by both public entities and private groups.
This means that most organizations struggle to remain ahead of hackers while complying with stringent government regulations.
A crucial difficulty many marketers face is elusiveness. They have many customers that seem to be only interested or available at a certain time of day or who are only open to being reached by certain means of contact, such as email.
Marketers need to be able to adapt and evolve as social media platforms come and go with new features, and they have an obligation to find new creative avenues to market their products while keeping the needs of their company in mind.
It can be difficult for a company that has always relied on word-of-mouth marketing to adjust when information spreads less about them through personal channels because it’s all public on social media instead.
Many customers look down on marketers for their tactics and find them manipulative.
A study found that the number of people with ad-blocking software installed globally increased by over a million.
People use software like AdBlock Plus to avoid ads. Ad blocking is becoming a more common thing for people to do because of its convenience for the user and ability to filter out online advertising.
An example would be not seeing ads from sponsors you don’t find necessary or exciting.
One problem that many online companies have had to deal with is the high cost of digital ads, like Google ads.
With so many people using ad blockers, the average CPM for ads on websites and apps has skyrocketed.
To compensate for this, digital advertisers often bid on keywords as a last resort to keep themselves from wasting money.
This bidding process leads to inflated prices for ad space which can put smaller business owners out of business due to the increased financial burden and reduced return on investment.
Marketing departments have to be able to keep up with customer demands. Even when customers say one thing, their behaviors say another. However, that is only the tip of the iceberg for many companies.
Since consumers are more reliant on technology than ever before, from how they buy products and services to how they view and respond to advertisements, it’s much harder for brands to engage with customers and find ways to anticipate their needs.
The advent of the internet has made it easier for any business to reach out to its target market. As a result, the amount of competition faced by online companies has grown dramatically, forcing them to find innovative ways to differentiate themselves.
Market saturation is another problem that they face. With hundreds or even thousands of stores selling the same products, prospective customers will be more likely tempted to opt for a different one instead.
Lack of originality also poses a problem as consumers can get tired of repeatedly seeing the same products being marketed.
Competition isn’t only limited to established brands; startups often face similar problems.
How PPC Marketing Works
PPC marketing can be highly effective and extremely efficient. You need to hire our experienced PPC team to create ad campaigns and pay only when someone clicks on your ads or conversion pages (or when you exceed your monthly budget).
That’s it! You are now running pay-per-click campaigns.
PPC advertising has emerged as one of the most popular forms of internet marketing
because it typically provides two advantages over traditional methods: faster ROI and more flexible targeting options that lead to better conversion rates.
The main downside to PPC marketing is that you have less control over who sees your ad than in SEO, which means it’s important to have a well-designed landing page to convert those visitors into customers.
In the end, both SEO and PPC offer compelling benefits but differ in their approach and execution. Whether to use one or the other will depend on your company’s current needs. Do you want quicker results? Then consider PPC Marketing.
Do you want to reach people who might not otherwise see your website? Then consider SEO Marketing. Whichever strategy you choose, we’re here to help and ensure it’s successful!
What is the PPC Strategy?
Pay-per-click (PPC) is a form of advertising on search engines like Google, Bing, Yahoo!, and others that let businesses show ads to people based on their searches.
It’s called pay-per-click because the advertiser only pays each time a visitor clicks on one of their ads — rather than pay every time someone sees an ad or clicks an ad and buys something.
This can be more cost effective because it only charges the advertiser when connecting with interested customers. However, advertisers sometimes spend money without getting what they need from the investment.
When comparing SEO and PPC, SEO typically costs less in the long run but takes longer to see results. The tradeoff between these two strategies comes down to which is most important: immediacy or cost-effectiveness.
Types of PPC Ads
There are many different PPC (pay-per-click) ad types that you can use to drive traffic to your website and increase brand awareness.
These ads include:
Display advertising is ads that appear on a website, typically on a sidebar or in the content area. This type of advertising is most often seen with Google Adwords and Facebook ads.
Google Shopping ads allow you to add your products to the search engine’s catalog, which can be found through a general search or by clicking on the Shopping tab.
Local Services Ads are best for services like babysitting, pet sitting, plumbing, or HVAC repair. These ads have their own set of keywords that target people in the immediate vicinity who are looking for your type of service.
Search Ads are one of the easiest types of advertising campaigns to set up, as you only need a list of keywords and your website’s URL.
Remarketing ads aim to remind people about a product or service they once engaged with on your site.
Gmail Sponsored Promotions ads targets a segment of the audience that best matches your website’s content.
Social ads are promoted posts that you publish to your business’s Facebook page that other people can like and share.
In-stream ads effectively reach your potential customers with a message that might interest them in a specific product or service you offer.
These ads are used by brands, third-party sellers, and agencies in targeting specific keywords while advertising their products in Amazon searches. They are an internal advertising system of amazon.
SEO vs. PPC: Which of these is Better for Your Business?
Both search engine optimization (SEO) and pay-per-click (PPC) are great options for driving targeted traffic to your website, but which one should you choose?
Both strategies can provide great results for your business. You only need to figure out which one to use and when.
PPC provides an opportunity to establish your company’s presence in the minds of potential customers.
SEO is necessary to cement that position as a trusted provider by helping search engines recognize and rank your site higher for specific keywords related to your products or services, ultimately leading to increased website traffic and conversions.
Both are important if you want to be successful, so which should you start with? This decision depends on what you’re trying to achieve with your marketing strategy: set up a strong presence quickly or climb steadily up the ranks over time.
If you want to attract new business right away, then focus on PPC.
If you’re more interested in ranking well and taking your time building credibility in the eyes of Google, then focus on SEO first.
It all comes down to where you think your money will have the most impact — quick growth or long-term stability.
What Is an SEO Strategy?
An SEO strategy incorporates tactics to help your website rank higher in search engine rankings.
These tactics vary, but they generally include on-page and off-page optimizations, content marketing, web design, and other updates that make a website easier to crawl and index by search engines.
Frequently Asked Questions (FAQ's)
Still unsure about whether hiring an AdWords PPC agency like us makes sense for your business? Here are some frequently asked questions about PPC marketing that might help clarify some of the issues.
Pay-per-click (PPC) is a form of advertising on search engines like Google, Bing, Yahoo!, and others that let businesses show ads to people based on their searches. It’s called pay-per-click because the advertiser only pays each time a visitor clicks on one of their ads — rather than pay every time someone sees an ad or clicks an ad and buys something.
A significant advantage of running a campaign on Google Adwords is the ability to quickly tweak the campaign settings and analyze the results. Simply changing one setting can be the difference between success and failure for some small businesses, as a poorly-planned or executed campaign can lead to wasted money and decreased sales.
It is difficult to provide an accurate estimate of how many clicks your ad will receive, but it’s safe to say that the performance of your ads will vary depending on which company you’re advertising with.
PPC management agencies work with a range of clients, including small business owners, entrepreneurs, large enterprises, and other businesses. The experts have expertise in all aspects of digital marketing and advertising campaigns, not just Google Adwords. Typical services include media planning and buying for Google Adwords; campaign optimization; conversion rate optimization (CRO); local search engine optimization (SEO); search engine marketing (SEM) for product launches or new store openings; content creation and site structure; keyword research and analysis.