
The Proof Is in the PuddingÂ
Facebook ads are the primary revenue force behind Facebook. Many people consider Facebook to be the internet’s most recognizable social media channel. But it’s also one of the most powerful advertising platforms in the world. Mark Zuckerberg and his fellow Facebook executives have been collecting user data. This data is used to build highly-effective advertising tools to hit your target audience. With over 60% of internet users interacting with Facebook, you’ll have access to one of the largest groups of individuals on earth. Your ads can be disseminated anywhere in the world. You don’t have to build relationships with local radio stations, print outlets, or television channels. Facebooks Ad Manager is open to anyone, and is accessible 24/7. Data suggests that over 75% of Facebook users have purchased retail products found on Facebook’s platform. The company’s ability to tap into custom audiences gives business owners access to customers that are ready to buy. Previously, companies would do this to build organic platforms and release posts and content to users. But there has been a shift away from this trend in recent years. Organic reach now accounts for less than 7% of a page’s followers. If you want to tap into your followers or customers on Facebook, you need to pay for its advertising services. The reality is that Facebook ads are “worth it” if you run an effective campaign. With such a large and accessible marketplace at your fingertips, there’s no reason that you can’t use Facebook advertising to your advantage. ÂWhy Is Facebook So Different?

Targeting
If you don’t use Facebook advertising, you may be wondering how it’s so different from other forms of marketing. The core difference available through the Facebook ad’s platform is its ability to segment your market and focus on individuals in your target audience who have legitimate interest in what you sell. Radio and television ad campaign metrics cannot distinguish traits, desires, or interests on an individual basis — traditional marketing is much less versatile. Your ability to target individual consumers is extremely profitable when done correctly. Facebook allows you to specifically target consumers based on interests, location, age, gender, and a variety of other core traits through by creating a targeted ad set. If you already know the type of customer that typically purchases your product or service, you can pinpoint them directly within the ad manager with the custom audience feature. Facebook’s algorithms can access buyers who have recently searched for similar products and services. You can make contact with consumers when they’ve already considered purchasing a similar product. It’s hard to find another platform that’s so effective at targeting consumers who are relevant to your business.ÂCPC
With Facebook advertising, you pay a specific price based on the number of clicks or impressions your advertisement receives. This system is called a Cost-Per-Click (CPC) or Cost-Per-Impression (CPM). If a Facebook user clicks your ad and redirects to your landing page, you will be charged. The amount you pay will depend on the industry and its competitiveness. While this may seem complicated, this is an advertising method employed by other top digital platforms, such as Google and Twitter. What makes this advertising model unique is that you only pay for exposure. If your advertisement isn’t clicked or engaged with, you won’t be charged.ÂMetrics
If you advertise on Facebook, you’ll gain access to in-depth metrics which can help you accurately calculate return on investment (ROI). Facebook users benefit from access to ad set performance data and ad spending figures. It makes it easy to see how much of an impact your ad investment is having on your business’s performance. ÂFacebook Lead Ads

The Difference Between Facebook Ads and Facebook Promotion
