As business turns increasingly digital, it’s never been more critical to consider digital advertising methods. If you’re a business owner who has relied on traditional advertising channels, you may be apprehensive about investing in digital marketing campaigns. If you don’t have any experience using social media marketing, you may find yourself asking, “Do Facebook ads work?” The short answer is yes. Facebook ads are one of the most effective digital marketing tools that you can use. Facebook has over 2.4 billion users across the globe. It allows you to tap into a variety of market segments with pinpoint precision. The platform’s data will enable you to target consumers that are primed to purchase your goods and services. Traditional advertising campaigns target a broad range of people. By contrast, Facebook ads are tailor-made to target your market segments using a custom audience. Understand the type of customer or reader you’re attempting to target is key. Once you know your target audience, it’s easy to send advertisements straight to their Facebook feeds. Best of all, you can track the performance of your Facebook ads to gauge their success. Let’s take a closer look at the Facebook ad’s platform. We look at why it works, and how you can use it to improve your advertising efforts.