Many believe that working on social media all day is all fun and games, however being a social media manager is a full-time job and definitely not an easy one. A little bit of content creation, curation, audience engagement, social outreach, and scheduling through Onlypult all add up to make a super busy tedious day believe us. This goes without saying that being a great social media manager is not merely someone who just posts to Facebook and Instagram all day, it certainly requires dedication, passion, and someone creative (this is most important)! It’s a special skill set that truly needs to be taught and gained, so being proficient in this skill is sometimes a prerequisite for reaching the top of the marketing food chain. So we ask the question. Why is it that social media management gets overlooked and is undervalued constantly as a career path? Some or many in fact would argue that relative to social skills like verbal and non-verbal communication and hard skills like mathematics and finance, that social media skills are less critical in a workplace. Often times others may associate the importance of a particular job or career path with the difficulties or challenges that accompany it. For example, a web/product developer is most of the time faced with the challenge of modifying the code in the system and fixing bugs. These complex challenges require absolute intelligence and technical thinking, making product development a highly esteemed profession. Now in light of this view, social media managers don’t really face any “real” challenges opposed to other titles and aren’t viewed as a great asset to the company. BUT that is completely and utterly false! While social media managers aren’t actually responsible for modifying computer codes, they still face legitimate business challenges just like any other person in their chosen profession that once a problem is solved, can have an immensely positive impact on the company’s performance and success. In this article, we are going to shed light on some of the most common pain points faced by social media managers on a daily basis as well as demonstrate how they can easily counter them to substantiate their worth in the company.