Social media outsourcingYou are probably already aware of the importance of ensuring proper branding on social media by using a hands-on approach. However if your business is not in the position to be able to commit the time required to fully manage your social media campaigns, outsourcing is an option that has worked well for many businesses. With so many options out there, the difficulty then becomes, how to choose the right person or social media agency to help you so that you are not hurting your brand, but are ensuring its success? We’ll discuss how your business can benefit from social media outsourcing, and how to find the right fit for you.
Hiring a Social Media ExpertWhen you decide to outsource your social media management, the most important thing to keep in mind is that person or agency will be your voice. What they say on social networks can have a drastic impact on your brand’s success, and can make or break interest in your business. This is why hiring a consultant that you can trust is key. Doing a bit of research before you partner up with an outside source is important. Here are some things to check:
- Do a Google search for the name of the consultant or company to see if they have any customer complaints.
- Look for their business in Google Places via Google Maps, and search for either their name or their website to get local reviews.
- Check out their website to see if they have testimonials.
- Look them up on LinkedIn and read the reviews for the company, owner, and employees. You can also check them out on social media to find reviews. Facebook is a great option for this.
Setup and Strategy OnlyIf you aren’t quite ready to have someone else speak for you on social media, you can also have someone outside your business brought in to do the initial setup for your social media. This would include creating profiles, configuring them, setting up management tools, and designing custom background designs. Doing all of this yourself can take some time and can be a major hurdle for some businesses. After getting your accounts set up, you’ll want to spend some time with your consultant going over the basics of maintaining your accounts. This includes:
- Checking your Facebook for customer posts and replies, how to use the data in insights, how to add content to your page, as well as additional marketing strategies you may want to use.
- Ways to monitor industry discussions and mentions of your brand on Twitter, as well as how to check your messages, post updates, and how to properly get your message across with the character limit, as well as other strategies to use on Twitter.
- How to build brand awareness on Google+ by interacting with others in your industry and other ways to utilize the platform.
- How to upload videos, create playlists, and comment on other videos on YouTube.