When marketing your business online, search engine optimization (SEO) has become one of the hottest ways to do it. It’s also one of the most expensive and time-consuming, which means that many business owners wonder if SEO is worth it or if they should spend their money on something else instead.
So, the question stands:
Is SEO Really Worth It?
The question of whether or not SEO (search engine optimization) is worth it can be answered in three different ways depending on the type of business you run and how much time you’re willing to invest in it.
Still, there’s no denying that having an optimized website with good search engine rankings can have a positive impact on your business and help it to grow.
Here are some things you should keep in mind as a business owner when considering whether or not SEO is worth it to your business, along with some helpful tips and pointers.
What is search engine optimization (SEO)?
Search engine optimization (SEO) is the process of optimizing a web page or website so that it ranks higher in search results.
To do this, you need to know what keywords to target and how to add them to your site. You can also create backlinks from other sites and use social media.
Backlinks are links from other sites that lead back to your site, and social media uses platforms like Facebook, Twitter, LinkedIn, and Instagram to connect with potential customers.
SEO usually starts with keyword research. This entails examining keywords for the type of business you have to find out which ones will help generate website traffic for your website or blog. For example, if you’re selling cell phones on your site, some relevant keywords might be cell phones near me or wireless providers comparison chart.
Once you’ve chosen some relevant keywords, the next step is to determine whether they should be included in the meta title tag, meta description tag, or both in your SEO efforts.
These tags describe what your site is about and often show up as an ad when someone does a Google search for those words.
For instance, if we wanted a post about “Is SEO worth it” to show up when someone searched for “Is SEO worth it,” then we would ensure these two tags were filled out correctly.
Why You Should Care About SEO
The internet is an enormous space, and it can be challenging to get your voice heard. One of the best ways to do that is through search engine optimization (SEO).
SEO gives you a way to get your site in front of people searching for the things you offer.
It’s not perfect, but it’s worth doing if you want more visibility. To make sure your site is optimized and ranks well in organic search results, ask yourself these five questions:
- Do I have a map with my address on my website or blog?
- Do I have up-to-date content with fresh, relevant information?
- Do I use header tags like H1 and H2 on each page of my website or blog?
- Do I include keywords related to what I’m talking about on every page of my website or blog without keyword stuffing?
- Am I using social media platforms like Facebook and Twitter to promote my business on the web outside of blogging
What are the Benefits of a Strong Presence on Google’s First Page Results?
Consumers are increasingly turning to the internet to search for products and services.
When people do a web search, they expect companies to show up on the first page of their results. In order to stay competitive in this digital marketing marketplace, it’s important that you have a strong online presence.
Google and other search engines rank websites based on how relevant they are to users’ queries and how much authority they have.
These rankings affect how many people visit your site and where you rank on Google’s results pages. If you want your business to grow, optimizing your website is a must.
How SEO can Benefit Your Website
What do you think of when you hear the acronym SEO or SEO strategy?
Chances are if you’re reading this, your answer involves phrases like search engine optimization and website ranking or page ranking.
If you work in an SEO company or website management, SEO probably occupies a considerable chunk of your day-to-day responsibilities and duties.
Here is how SEO will benefit your website:
Improve Site Traffic
One of the ways that SEO can affect your site’s traffic is by improving the number of referrals you get from other sites.
Websites that rank higher in search engine results pages (SERPS) for related keywords will typically be more likely to receive more referrals from users who are looking for information on a particular topic.
The ranking algorithms used by Google and other major search engines use hundreds of different factors, but they all have one thing in common: they measure how relevant a site is to certain keywords or topics.
These relevancy scores are then used to determine where a site should rank in SERPS and whether it will receive any traffic at all.
Gaining Authority in the Industry
There are many benefits to implementing an SEO strategy for any business. One of the most important is becoming an authority figure in the industry.
If you’re looking to become a major player, then it’s only natural that you would want people to come to your site first when searching for information on the topic.
With proper optimization, you’ll be able to rank higher in search engine results pages (SERPs) and show up near the top of Google’s search results.
If you have a local business, then one of the best ways to increase visibility for your business is by using SEO.
The number of people who search for local businesses on Google has risen steadily over the past few years. In fact, it’s grown by more than 93% in just the past year alone.
There are many different strategies that you can use to help get your business noticed and ranked higher on Google Maps.
Increase Local Visibility
If you have a local business, you need to be on Google My Business. This will allow people searching for what you offer in their area to find you more easily and it will help with the rankings of your website.
You should also get reviews from those who have tried what you sell and shared their thoughts about the experience.
If people like what they see, then they are likely to share that good word with others in the community, which can be beneficial for your brand.
What Is SEO Worth in a Business?
Search engine optimization is worth a lot for any business. The same reason why there are many SEO agencies to help with the SEO campaign.
No matter the size or type of business, the more visitors you get to your website, the higher the chance to convert and make sales.
SEO agencies help you get free traffic that will boost your business.
The more traffic, the more your business has the potential to make money.
How to Calculate SEO Value
Let us use Plumbing in Chicago as an example and see why SEO strategy and paid SEO services are essential.
Suppose you can rank #1 using the keyword “Chicago plumber.”
When looking at the keyword with SEO tools like Semrush, it is typed in Google 1,000 times per month.
The yearly volume is 12,000.
Remember, the first organic result through Google will receive about 33% of all traffic in a search query.
Assuming your website will have a 2% conversion rate, plumbing installation costs about $25,000, and your closing rate will be 1 sale for every 7 leads (14%).
We can now calculate your return on investment (ROI), illustrate the value of search engine optimization, and know whether it is worth such keywords.
Let us follow the calculation formula:
Value of SEO per specific keyword = Organic searches per year x a percentage clicking to your business x a percentage that becomes lead x closing rate x amount per plumbing installation
12,000 33% 02% 14% $25,000 = $277,200
It means, for the keyword above, the value of search engine optimization is $227,200
So, does it mean SEO is worth it?
Of course, it is!
And the figure is for one single keyword.
If you choose to target more keywords…you can do the math.
According to the math, we can say SEO cost is worth your business.
Advantages of SEO You Didn’t Know About
Search engine optimization has been used by businesses of all kinds to rank higher on search engines like Google and Bing, giving them more visibility than their competitors online.
Here are 5 advantages of SEO you may not have considered before.
Lead Generation On Autopilot
If you are looking for more leads and traffic, look no further than your own website. Creating an inbound marketing funnel that leads people from introduction to purchase is a great way to begin adding new customers.
In addition to generating leads, optimizing your website with Search Engine Optimization (SEO) techniques will help people find your business online.
Search engine optimization (SEO) offers many advantages, including lower advertising costs and better consumer response. Imagine spending thousands on a flashy cup ad — only to have no one notice it.
SEO is a strategy that will require time and patience, but it works to boost your business’s profile without major upfront expenses.
As such, most small and medium-sized companies can afford to implement an effective search engine optimization campaign in order to take full advantage of its numerous benefits.
If you’re looking for ways to add value while reducing cost, search engine optimization might just be right up your alley.
Search Engine Optimization is one of those jobs that you can never stop doing. While it’s possible to get a website ranked #1 on Google, Google is constantly changing its algorithm to ensure that users always find what they are looking for.
An added advantage is that, unlike a PPC campaign, SEO is long-term.
SEO Boosts Brand Awareness
Many people assume that search engine optimization is simply a way to move up in search results — but it’s also an excellent branding strategy. Ranking high on Google, Bing, or Yahoo for your target keywords not only gets you more traffic from people searching for your product or service — but also increases brand awareness and online visibility.
Higher Close Rates
Search engine optimization helps improve a website’s visibility in search engine results. When your site ranks high in search results, it’s more likely to be viewed by new customers, who are thus more likely to contact you and take action. This can help boost your sales and conversion rates and increase your revenues.
Disadvantages of SEO You Should Know About
One of the most popular and sought-after methods for driving traffic to a website SEO also has some downwards.
But does that mean it’s right for everyone?
Here are the disadvantages you should know about if you’re considering using an SEO strategy.
Search Engine Optimization is difficult
While there are many advantages to utilizing Search Engine Optimization, you shouldn’t believe that it will solve all your business’s woes. The truth is that SEO is difficult for many people.
SEO takes time
Although there are many ways to cheat or hack your way to success when it comes to SEO, in general, it’s a long-term strategy. The slower results are often a tradeoff for getting a real audience that stays with you as you grow and improve.
SEO changes all the time
If you’re just getting started with SEO and you don’t know much about it, you should know it changes all the time. New Google updates pop up every month and they can severely impact your search rankings if you aren’t prepared.
Also, while there are some long-tail keywords that stay stable from year to year, most will fluctuate in popularity. That means updating your content is often a full-time job.
If you want to succeed with SEO, put some serious thought into how frequently you need to update your content for it to remain relevant.
Your site might suddenly stop ranking and you’ll have no idea why. Back in 2012, Google did a massive search algorithm update called Penguin that involved penalizing websites that used link schemes and other manipulative practices.
While they don’t announce updates like these anymore, it’s not always obvious when you’ve been penalized or how to get out of a penalty (if it is possible).
If your rankings fall and you don’t understand why an SEO audit can help pinpoint potential problems with your site so you can figure out what went wrong and how to fix it.
Frequently Asked Questions
Still interested to know more about SEO and whether it is worth it? We have tried to answer some of the frequently asked questions below.
Why do I need search engine optimization?
There are a ton of reasons why you should care about search engine optimization. Google’s algorithms determine where your website ranks for specific keywords and phrases on search engine results pages.
If your site doesn’t rank well, it won’t get found, leading to fewer visitors (and less business). Search engine optimization (SEO) helps with all of that.
How can I improve my traffic?
If you can’t keep up with traffic on your website, SEO is one solution. Suppose you want more organic traffic without paying for clicks; SEO is also an option.
Although it can be tricky and technical at times, SEO (Search Engine Optimization) refers to tweaking search engine listings to improve site visibility.
What is backlinking?
Backlinking is one of those special buzzwords that has given SEOs a bad name. It’s also an important part of search engine optimization, however. Most people don’t understand what it is, and they often consider it synonymous with spamming or buying links. Backlinking isn’t shady; it just has different meanings for different people, depending on who you ask. At its core, backlinking means earning links from other web pages or web-based properties (like blogs) to make your site more visible on search engine results pages (SERPs).
Why should I focus on keyword research?
Keywords are important for a couple of reasons. You want your website to be found by people searching for what you offer, so you should think about which terms and phrases your customers might use. Keywords are also important in ranking well in search engines.
When someone types a search into Google or Bing, they’re looking for information, and if you can provide it, that’s great! To do that effectively, you need to pick keywords based on how relevant they are to your content and how many searches they get every month.
The more people searching for that term, the better—you want lots of searchers per keyword because it means there’s a demand for what you have!
Is SEO Worth it?
Yes, your blog or business needs SEO; thus, SEO is worth it.
Suppose you pay an average price of $1,500/month to utilize all SEO marketing strategies and generate $10,000/month. Then it is an excellent deal worth taking.
You can try and break the numbers yourself with the calculation we have provided above.
There is something you are likely to realize. Searching engine optimization (SEO) is worth your business — small and local businesses too.
And if you need SEO services, don’t hesitate to check for the best SEO provider.