Google Ads Agency
Get help from one of the top Google ads agencies. Our team of Google ad agency experts can grow your brand through Google adwords, Youtube ads, and programatic ads.
Google Ads Agency in Los Angeles
We stand out among Google Ads Agencies
If you’ve gotten this far in your planning for a marketing campaign, you probably know that Google Ads (formerly Google Adwords) is one of the premier methods for getting your product in front of your customers. These days, if your digital marketing strategy doesn’t have an online presence, it can’t be called a digital marketing strategy. You need your customers to be able to find you quickly with a simple Google search.
But how exactly do you do that when the internet is so large and there are so many possible Google searches? Lucky for you, Google Ads Agencies like True North Social have emerged to guide you through using Google ads.
Google AdWords (Google Ads) is an ongoing investment. It requires constant tailoring, monitoring, and adjustment. If you don’t do regular management, you are not getting as much out of your digital marketing budget as you could be.
Google Ads Keyword Research
Google ad campaigns start with keyword research. Without excellent keyword targeting – as well as negative keywords that weed out incorrect possibilities – the chances of your Google Ads campaign appearing at the top of the search results decreases dramatically.
Conventional wisdom suggests that you can design your online advertising strategy first and then tailor the keywords to it afterward. Research, however, indicates that you should begin with keyword research and customize your digital marketing strategy towards it.
These days, there are a variety of tools as that specialize in helping you optimize your Google ads account for maximum efficiency. Start by getting familiar with these tools and running the searches for your keywords. From this initial bit of research, you can start designing the rest of your Google Ads marketing strategy.
Google Ads Campaigns
When you have a better idea of the keywords that are most effective for your businesses Google ads campaigns, you’re ready to take on the next step. Let us help you design a Google ads campaign strategy that will use keywords effectively.
We’ll help you figure out the budget you are willing to spend on each AdWords campaign, and in particular, what keywords you are ready to bid on.
Pay per click campaigns only charge you when your Google ads are clicked. This reality makes the keywords that trigger those Google ads particularly important. You don’t want to waste your time and money on keywords that don’t activate an advertisement. You want the Google ads that are triggered to be specific to the particular search results.
Either you can attempt to manage all this yourself, or you can call in a Google Ads Agency such as True North Social. We can help you build your online presence with a customized digital marketing strategy. With direct consultation, we’ll keep you informed on all of the research as well as how to create a great pay per click campaign.
Google Ads Landing Page Design
Your next step will be to create appropriate landing pages for your Google ad campaigns that grab your customers’ attention. Offering a landing page can stretch your online advertising budget. From a landing page, your customers get taste of your professionalism and products.
Business web pages can be daunting. There’s a lot of content, and sometimes a few things that are confusing. A well-made landing page from True North Social gives you the chance to customers exactly what they’re looking for before they order.
True North Social will work with you to build landing pages and see how your customers interact with them. Our designers will work with your branding to create landing pages that will convert your customers into sales.
Not only does a landing page improve your Google ads conversion campaign rate, it offers you tools to measure how many clicks translate to sales. We’ll make sure you get landing pages that keep them clicking.
Ongoing Google Ads Management
Once you’ve got your Goolge ad campaigns up and running, you might think it’s time to take a rest and let it do its work. But running an Google ads campaign requires constant interaction, maintenance, and optimization. Google Ads campaigns and keywords change constantly, and your online marketing campaign should change with it.
Customers aren’t always looking for the same thing. Trends change and new products will launch. When that happens, you’re going to need to change with them.
True North Social offers a long-term relationship to help maintain your ranking on the search engines. We make it a point to keep on top of the latest trends for your business, monitoring your competitors, and making sure your keywords are relevant.
Ready to Hire a Google Ads Agency?
Online advertising with Google ads is a daunting process, even for professionals. There are a lot of moving parts, from the conception of a digital marketing strategy, keyword research, design and implementation of landing pages, and ongoing maintenance. And that’s without keeping abreast of changes in paid searches your customers employ.
You may think you have the time, design skills, and budget, but why? True North Social will take the pain out of your digital marketing strategy. Start your next Google ads campaign off right by calling us for a consultation.
Google Ads Agency FAQ's
The cost of Google Ads advertising can vary widely depending on several factors. These factors include the industry, geographic location, target audience, competition, and the specific keywords chosen for the ad campaign.
On average, the cost per click (CPC) for Google Ads can range from $1 to $2 for less competitive industries, while more competitive industries may see CPCs exceeding $10 or more. The Google Ads platform operates on a pay-per-click (PPC) model, where advertisers only pay when someone clicks on their ad.
Additionally, the budget you allocate to your Google Ads campaign will impact the overall cost. Advertisers can set a daily or monthly budget to control their spending. The more competitive the industry and the broader the target audience, the higher the budget may need to be to achieve meaningful results.
It’s crucial for a digital marketing agency to conduct thorough keyword research, optimize ad copy, and continually refine their targeting to maximize the effectiveness of their Google Ads campaign and control costs.
For the most accurate and up-to-date information on Google Ads costs, it’s recommended to use Google’s Keyword Planner tool and consult the Google Ads Help Center.
Remarketing is a digital marketing strategy that involves targeting individuals who have previously interacted with a website or app but did not make a desired action, such as completing a purchase. This technique utilizes online advertising to re-engage these potential customers and encourage them to revisit the site and convert.
The benefits of remarketing are numerous. Firstly, it enhances brand visibility by keeping your business in front of users who have already shown interest. This repeated exposure reinforces brand recall and increases the likelihood of conversion.
Secondly, remarketing allows for highly targeted Google Ads advertising. By segmenting your audience based on their previous interactions with your site, you can tailor specific Google ads to address their needs, improving the chances of engagement.
Moreover, it contributes to improved conversion rates. Visitors who are familiar with your brand are more likely to convert into customers, as they have already demonstrated an interest in your products or services.
Incorporating remarketing into your digital marketing strategy can significantly benefit your business by boosting brand visibility, enabling targeted advertising, and ultimately driving higher conversion rates.
Various types of businesses can benefit from utilizing Google Ads to enhance their online presence and drive targeted traffic to their websites. Google Ads is a powerful advertising platform that allows businesses to display their ads prominently in Google’s search results and across the Google Display Network. Here are some types of businesses that can particularly benefit:
E-commerce Stores: Online retailers can use Google Ads to showcase their products when users search for relevant keywords, increasing the likelihood of driving sales.
Local Businesses: Google Ads allows local businesses to target users in specific geographic areas, making it an effective tool for attracting customers in the vicinity.
Service Providers: Professionals offering services, such as plumbers, electricians, or consultants, can use Google Ads to promote their services to individuals actively searching for such offerings.
App Developers: Businesses developing mobile applications can leverage Google Ads to increase app installations by reaching users interested in relevant app categories.
Travel and Hospitality: Hotels, airlines, and travel agencies can use Google Ads to promote special deals, packages, and attract travelers searching for accommodations and transportation.
Educational Institutions: Schools, colleges, and online learning platforms can utilize Google Ads to reach potential students interested in educational programs.
Healthcare Providers: Medical clinics, dentists, and healthcare practitioners can benefit by advertising their services to users seeking healthcare information or services online.
Professional Services: Lawyers, accountants, and other professional service providers can use Google Ads to target individuals seeking legal or financial assistance.
By tailoring campaigns to specific business goals and target audiences, businesses can effectively leverage Google Ads to increase visibility, attract potential customers, and achieve their marketing objectives.
