Skip to content 
Construction Marketing: Proven Strategies to Grow Your Construction Business
Construction marketing has become one of the most essential drivers of success in today’s competitive building industry. No longer is...
Category: Digital Marketing
What Is Digital Marketing? A Complete Guide to Digital Strategies and Techniques
Digital marketing refers to the use of digital technologies, platforms, and channels to promote products, services, or brands to consumers....
Hospitality Marketing: Strategies to Boost Your Brand
What is Hospitality Marketing? Hospitality marketing is the strategic approach used to attract guests, create memorable experiences, and build lasting...
Travel Marketing Strategies to Grow Your Business
Travel marketing plays a crucial role in the success of tourism-related businesses, helping them attract travelers, boost bookings, and build...
What Is a Marketing Plan? A Complete Guide to Business Success
Understanding a Marketing Plan A marketing plan is a comprehensive strategy that serves as a roadmap for a business’s promotional...
What Is a Call to Action? Definition, Importance, and Best Practices for Higher Conversions
What Is a Call to Action? A call to action (CTA) is a powerful directive that encourages a user to...
Education Marketing: Best Practices for Success
Education marketing is not just about filling classrooms—it’s about inspiring individuals, shaping careers, and creating lifelong connections between institutions and...
Mastering TikTok Advertising: A Guide to Running TikTok Ads for Maximum Impact
TikTok has rapidly emerged as a powerhouse platform for advertising, revolutionizing the way businesses connect with their audiences. With over...
Best Instagram Filters: Top Picks to Transform Your IG Game
Instagram filters have revolutionized the way we share and experience visuals on social media, turning everyday photos into eye-catching masterpieces...
Running Google Ads: A Comprehensive Guide to Success
In today’s competitive digital landscape, running Google Ads is one of the most effective ways to reach your target audience...
What Are Backlinks in SEO and Why They Are Essential for Search Engine Optimization Success
Backlinks are one of the fundamental elements of search engine optimization (SEO). They are often referred to as the "building...
Mastering the Art of Adding Links to Instagram Stories for Boosted Engagement
Why Adding Links to Instagram Stories Is a Game-Changer Revolutionizing User Interaction Instagram Stories have fundamentally changed how brands and...
What Is Web Design?
In today’s digital landscape, a website is a crucial asset for any business. But what exactly is web design? It’s...
Jewelry Marketing: Proven Strategies to Stand Out in a Competitive Market
Understanding the Jewelry Market The jewelry market is an ever-evolving landscape influenced by changing consumer behavior, technological advancements, and shifting...
Instagram Grid Update: From Square to Rectangle – A Test, a Permanent Shift, or Something in Between?
Instagram is no stranger to change, but its latest update has sparked a wave of reactions from its user base....
How to Choose Digital Marketing Channels
In today's digital landscape, businesses have an abundance of marketing channels to choose from, each offering unique opportunities to connect...
How to Check Instagram Insights and Analyze Your Instagram Performance Effectively
In today’s social media-driven world, just posting pictures and videos isn’t enough. To really make an impact, you need to...
How to Hire a Web Designer: A Complete Guide for Your Perfect Website
Your website is your online storefront. It’s the first impression potential customers have of your business, and it can make...
Beverage Marketing Strategies to Boost Your Brand Visibility
In the ever-evolving beverage market, effective marketing is what separates successful brands from those that fade into obscurity. Beverage marketers...
Maximize Your Success with Effective Social Media Marketing for Restaurants
In today's digital age, social media marketing for restaurants isn't just a trend—it's a necessity. With the right strategies, you...
Boost Your e-Commerce Success with Shopify Social Media Integration
Learn how to boost your e-Commerce Success with Shopify Social Media Integration and improve visibility, engagement, and sales. This comprehensive...
Mastering Real Estate Marketing
Real estate marketing is an essential aspect of the real estate business. As the market becomes more competitive, realtors must...
Exploring the Power of Lead Generation SEO
Ignite your lead generation efforts with a strategic SEO plan. Discover how to leverage search engines to attract qualified prospects,...
The Ultimate Guide to Addiction Treatment Marketing
Reaching and resonating with those seeking addiction recovery through effective marketing strategies tailored for rehab centers and addiction treatment facilities...
CPG Marketing: Strategies for Success
Consumer Packaged Goods (CPG) marketing is a dynamic and essential aspect of the retail landscape. These products, ranging from food...
Top Jewelry Marketing Ideas to Elevate Your Brand and Increase Sales
Are you looking to dazzle your audience and shine in the competitive jewelry market? Our guide on jewelry marketing ideas...
What Are the Best Online Marketing Channels for Your Business in 2025?
In 2023, the online marketing landscape is more competitive than ever. To stay ahead, businesses need to harness the power...
Understanding How Much Does a Website Cost: Your Comprehensive Pricing Breakdown
If you’re wondering how much does a website cost, you’re not alone. It’s a simple question with a complex answer...
How to Un Repost on TikTok
Have you ever reposted a TikTok video and then decided it wasn’t the right fit for your profile? Whether you...
Best Practices: How to Fix 404 Errors on Your Website Quickly & Effectively
Struggling with 404 errors? You need quick solutions, not fluff. This article strips away the complexity and gives you straightforward...
Maximizing Visibility: Essential Digital PR Tactics for Every Business
What is ‘digital pr’, and why is it essential for your business’s online success? In today’s fast-paced digital world, mastering...
Crafting the Perfect SEO Friendly URL: Your Step-by-Step Blueprint
Creating SEO-friendly URLs is crucial for enhancing your site’s search engine ranking and user experience. This article dives into practical...
Boosting Your TikTok Visibility: How to Get More Views on TikTok with Effective Techniques
Getting more views on TikTok is simpler than you might think. Whether you’re at the starting line or hoping to...
Maximize Visibility with Google Local Pack: Tips to Dominate Local Search
Elevate your business’s local exposure by landing a spot in the Google Local Pack. This article cuts straight to the...
Mastering Your Video Post on Instagram: Essential Tips and Techniques for 2024
Maximize your video post on Instagram using our straightforward guide. Focused on delivering practical tips and expert insights, you’ll learn...
Master Competitor Backlink Analysis: Your Ultimate Guide to Boosting SEO Strategy
In the competitive landscape of digital marketing, understanding and leveraging competitor backlinks is not just an option; it’s a necessity....
Maximizing Your SEO Impact: A Guide to Using AI for SEO
Welcome to an exciting journey into the realm of artificial intelligence (AI) and its transformative impact on SEO. Just as...
Unlocking the Power of Local SEO: What Are Local Citations and How to Leverage Them
In an era where the digital landscape is evolving at a rapid pace, standing out in local search results has...
Innovative Marketing Campaign Ideas for Small Business in 2024
As a small business owner, you’re constantly looking for innovative ways to grow your business and increase brand awareness in...
Create an Instagram Content Strategy for Success
Are you ready to make your mark on the bustling world of Instagram marketing? With over 1 billion monthly active...
How to Rank Higher on Google Maps: Boost Your Business Visibility Today
In today’s digital age, Google Maps is more than just a tool for navigation. It has evolved into a powerful...
What is UI Design and UX Design?
In today’s digital landscape, UI (User Interface) and UX (User Experience) design have become essential pillars in creating successful digital...
Why are Backlinks Important for SEO?
Did you know that backlinks are like gold nuggets in the world of SEO? They play a pivotal role in...
Optimizing Product Page SEO for Maximum Rankings and Conversions
In the fiercely competitive world of ecommerce, effective product page SEO optimization can be the differentiating factor that drives success....
How to Build Niche Relevant Backlinks
Are you struggling to improve your website’s search engine rankings and attract organic traffic? The solution may lie in building...
What Is An SEO Competitive Analysis?
In the fiercely competitive world of online marketing, standing out from the crowd is no easy feat. To succeed, businesses...
How much does it cost to advertise on Instagram?
Advertising on Instagram can be a great way to reach your target audience, build brand awareness, and drive sales. But...
What is NAP in SEO?
Did you know that a simple acronym, NAP, could significantly impact your local business’s online visibility and success? Imagine a...
How to Effectively Market on Social Media: A Guide for 2024
In the ever-evolving world of 2023, businesses need a competitive edge to stand out and thrive. A well-executed social media...
How to Develop an SEO Marketing Strategy
Drive Organic Growth with True North Social's Expert SEO Marketing Strategy Are you looking to drive more traffic and conversions...
What is Influencer Marketing
In today's digital landscape, where social media has become an integral part of our lives, influencer marketing has emerged as...
How To Use Restaurant SEO To Drive More Customers
In today's highly competitive digital landscape, having a robust online presence is crucial for the success of any business, including...
Does Page Speed Affect SEO? An In-depth Analysis
With the advent of digital technology, search engine optimization (SEO) has become an essential tool for the success of any...
How Can SEO Help My Business?
Search engine optimization (SEO) is essential to any successful online marketing strategy. It can have a major impact on your...
Best Time to Post on TikTok: The Ultimate Guide
TikTok has rapidly become one of the most popular social media platforms worldwide, with millions of users creating and sharing...
What Are Digital Marketing Channels?
Businesses need effective marketing strategies to thrive in a world driven by technology. Digital marketing has emerged as a powerful...
15 Marketing Tips for Social Media for Boosting Your Online Presence
Social media is quickly becoming one of the most powerful marketing tools in businesses today. With billions of active users...
Understanding Facebook ROAS (Return on Ad Spend)
Are you looking to maximize the return on your advertising spend? If so, then understanding Facebook's ROAS (Return on Ad...
SEO For Small Business
SEO is one of the most crucial elements in any business's online marketing strategy, especially for small businesses that need...
Short Form Video Content Is Taking Over- Here’s What You Need to Know
Short-form video content has become an increasingly popular form of media in recent years. Especially with the rise of social...
How to Write SEO Friendly Blog Posts in 2024
In today's digital world, having a solid online presence is crucial for any business or individual looking to make an...
Short Form Video Will Reshape Marketing in 2024
The only constant in marketing seems to be that it's always changing. That's true in most years, but it looks...
What is Responsive Design and Why Is It Important?
Responsive design is a web development approach that creates dynamic changes to the appearance of a website, depending on the...
Facebook Ad Targeting Tips for More Conversions
Facebook is one of the most powerful social media platforms available, and it's no surprise that businesses are increasingly turning...
How Much Does Influencer Marketing Cost?
Are you wondering how much influencer marketing is going to cost your business? Influencer marketing has become invaluable for businesses...
How to Set Up a Facebook Sales Channel & Facebook Shop
Facebook has become one of the most popular platforms for e-commerce businesses to reach their target audience. With the Facebook...
How to Find Keyword Search Volume: A Comprehensive Guide
Are you ready to boost your website’s visibility and drive more traffic? The secret lies in knowing how to find...
How to Turn Unlinked Brand Mentions into Links
Are you aware that unlinked brand mentions can be a goldmine for SEO opportunities? If not, it’s time to explore...
How to Convert Instagram to Business Account — The Ultimate Guide
As a business owner, you know that social media is an important part of marketing your company. But did you...
Is SEO worth it
When marketing your business online, search engine optimization (SEO) has become one of the hottest ways to do it. It’s...
How Much Should I Spend on Facebook Ads?
You've decided to take the plunge and start running Facebook ads. Congratulations! Facebook advertising can be an extremely effective way...
How to Increase blog traffic on your website
https://www.youtube.com/watch?v=ycDoS4eObRQ You spend a lot of time writing some awesome blog posts you're incredibly proud of. You spend a lot...
What’s the difference between PR, Social Media, and SEO?
Kellis: Okay, everybody. So, welcome to the show. Thanks for joining us. I have my same colleagues, Kenny Bost...
How To Use Facebook Ads For Page Likes
Hey guys, Kenneth here at True North Social. Today I want to talk about Facebook ads for Facebook page...
What Is Youtube SEO: Tips To Rank Your YouTube Videos
YouTube is one of the most popular websites on the internet. It is a video-sharing platform where users can upload,...
Ngagge Interview with Kellis Landrum of True North Social
Check out this interview with True North Social cofounder Kellis Landrum on the Ngagge podcast hosted by Marissa Morgan....
What Is Schema In SEO? An Ultimate Guide
With more than one billion websites on the Internet, how does Google know which ones to show on the first...
How does Tiktok SEO work?
Are you trying to grow your TikTok account? Have you noticed that other accounts are growing at an alarming rate...
SEO Basics: The Fundamentals of Search Engine Optimization
In order to understand SEO, you must first understand how search engines work. Search engines use algorithms to rank websites...
How to Increase Reach on Instagram 4x Instantly with Instagram Polls
https://www.youtube.com/watch?v=34UC6Cj2nFQ Hey, what's up guys? Kenny Bost here at True North Social. I wanted to do a quick video about...
How to Get Traffic From Social Media
In this day and age, there are few marketing channels as powerful as social media. Whether you’re trying to drive...
How to find keywords for SEO
https://www.youtube.com/watch?v=rBAivZCMWrI So if you want to do some SEO, choosing the right keywords is the foundation of any SEO campaign....
Why Is SEO Important for Your Business?
SEO is one of the most important aspects of any business. You can still benefit from SEO (Search Engine Optimization)...
How To Calculate Cost Per Click? An Ultimate Guide
Understanding cost per click (CPC) is essential for any business that relies on paid traffic, whether from Google Ads, Bing...
What is Retargeting?
What is Retargeting? Retargeting is a strategy that can help boost your business by enabling you to track and...
What are Keywords?
https://www.youtube.com/watch?v=uP3qSw4_iVo If you want to use SEO to get more organic traffic to your website, the place to start with...
Is Domain Authority Important? Everything You Need to Know About DA
Domain Authority (DA) is a metric created by Moz that measures the authority of a website. It is one of...
Best Instagram Apps for Business
With over 800 million monthly active users, Instagram has become one of the best ways to connect with clients and...
Social Media in Ecommerce
With more and more people choosing to buy online these days, the ecommerce industry is absolutely booming. It’s almost unheard...
20 Best SEO Chrome Extensions
Even the newest marketers know that SEO vitally important. The vast majority of people who are brought to a new...
Ecommerce SEO Strategy
Ecommerce SEO Ecommerce SEO is the process in which businesses make their ecommerce sites more visible in SERP or search...
How does the TikTok algorithm work?
Well this happened rather quickly. Tiktok now surpasses Google as the worlds most visited domain (https://www.forbes.com/sites/johanmoreno/2021/12/29/tiktok-surpasses-google-facebook-as-worlds-most-popular-web-destination/?sh=5144a29643ef) This internet thing is...
How to make your shopify store look good
Are you unhappy with your own online store? So you've got your Shopify store up and running, but it's...
What is Hotjar and how can it increase your conversion rate?
Hey there, guys, this is Kellis Landrum from True North Social. We are a Digital Marketing Agency in Los...
What Makes a Good Website Design?
Website design takes creative discipline. Every element, visuals, content, user interface, and navigation, need to work together in order to...
How do Google Ads work?
Deciding to use Google Ads is one of the best decisions you can make for your business. When people are...
How to Sell on Instagram and Jump Start Your Business
Instagram recently updated their platform by replacing the “Activity” tab with the “Shop” tab. This was in an effort to...
Influencer Marketing for Small Business
How to Reach Out to Influencers as a Small Business Marketing for your small business is not without its challenges....
How Long Does Facebook Ad Review Take?
It can be frustrating to go through the process of creating your Facebook Ads, only to then have to wait...
How to Target Facebook Ads for Ecommerce
Get To Know Your Customers The very first step to successful Facebook Ads Management is knowing how to target with...