It’s 2019. Social media marketing is changing fast. From engagement tracking to social listening, businesses using Instagram have quite the pick of choices to choose from when it comes to analytics on Instagram.
However, finding the right Instagram analytics tools can be challenging.
Due to the frequent changes to Instagram’s API, it makes it hard to find a long-term, reliable tool.
With that being said, we understand the struggles. That’s why we made a comprehensive list of analytics tools you can use for Instagram while you master your key instagram marketing metrics.
Want to become a power user through the use of Instagram analytics tools? We got you.
Full disclosure: there’s not one quick solution to completely crushing it on Instagram.
Because of the platform’s diversity users and content, it’s best to use more than one Instagram analytics tool to succeed. For instance, you could be focused on Stories and UGC. Or maybe your always using ad runners and influencer campaigns. It doesn’t matter your next goal, because utilizing a combination of free and paid analytics tools will help you step up your data-tracking game.
1. Sprout Social
Need a complete social media management solution for your business or agency? Sprout Social can help.
Aside from the easy ability to schedule Instagram content monthly, Sprout includes a full dashboard that breaks down your KPI’s, audience growth, and top-performing content you’ve posted.
Features like these, including ‘Trend Reports’, ‘Most Used/Engaged Hashtags’, ‘Audience Growth’, and more help to inform your content strategy and support growth on Instagram, so your follower count doesn’t remain stagnate. For example, Sprout will let you know if your Stories could use more engagement, but your videos are really successful, and you can make adjustments accordingly!Another huge factor in Instagram growth is being mindful of the hashtags you are using. Businesses and agencies can see which hashtags are gaining the most traction with Sprout. From there, you can experiment with new hashtags, or keep a rotating list at the ready.
A great feature Sprout Social also has is Story Analytics. Nearly 400 million users publish Stories every day. You absolutely need to implement Stories into your Instagram analytics to track your content and trending posts. Sprout will let you know what your Story impressions, reach, taps, exits, and all other metrics that give you insight to your audience.Another addition to tracking your performance of your Instagram Stories is the added tool of storing your data beyond Instagram’s standard 2-week limit for Stories metrics. This will allow you and your team to measure the success of your Stories long term.
The second tool we want to share is Iconosquare, an analytics tool that is specifically engineered towards companies that manage multiple Instagram accounts. Similar to Sprout, they also include hashtag data and growth-tracking.
If you have a business profile, Iconosquare offers you a free Instagram audit along with its already successful analytics platform! It never hurts to get a second opinion, especially because Instagram has become only more competitive.
Phlanx is a somewhat straightforward tool, unlike the more in-depth ones we have discussed.
They use and engagement calculator to analyze the rate of engagement of any Instagram account. Despite being marketed towards Instagram influencers, any personal or business account can be calculated.
Engagement rate = Number of likes & comments a post receives / Follower count. There isn’t a magic number in terms of what a brand or influencer’s engagement rate should be, but a good average is roughly ~3%.Spotting accounts with hundreds of fake followers is a great way to utilize Phlanx, as well as determining whether someone is getting legitimate engagement when considering them for a campaign. Tracking competitor’s engagement is another way you can use Phlanx in addition to your own account.
TapInfluence is an Instagram analytics tool that can be used to identify social media influencers directly. They use their platform to analyze a database of over 50k influencers so brands and businesses can find an influencer that is the right fit for their campaign.
They help to provide a snapshot of influencers with all different audiences, from food to fashion to photography! Having this data all in one place saves you time while you’re vetting influencers.
You can also use TapInfluence to provide you real-time benchmark reports from industry data to help your business understand how their influencer campaign stacked up against others!
We’re pretty positive you’ve seen a “Like2Buy” link in bio before, right? Well, during the social selling boom via UGC signals the need for Instagram analytics tools that keep you up to date with your best-selling products.
These links are owned by Curalate, which a platform that makes user-generated content that helps brands sell their products through their link-in-bio directly on Instagram. The “Like2Buy” links are trackable and enable brands to track the return of investment of their social campaigns. Curalate also monitors mentions and tags, as well as engagement and sales metrics, making it easy to spot UGC in the wild.
You can count on Curalate to determine your most valuable content, as well as assess the direct financial ROI from your Instagram campaigns.
6. Union Metrics
A great marketing intelligence platform you can use to help track your owned media & industry trends is Union Metrics.
Union Metrics comes with an array of features, including the platform’s Instagram Account Checkup that is completely free! This will provide you brand with a detailed report for your top hashtags, top followers, and average post engagement.
Making your social media presence audits easy AND free? Yes, please.
This will help you and your team gain a better understanding of your account analytics quickly, similar to Iconosquare’s free assessment tool.
Your Instagram bio is and will always be incredible valuable real estate.
An absolutely necessity is being able to track your bio link to monitor the success of your social campaigns, whether it’s selling a specific product or simply driving traffic to your site.
Bitly can help you break down your bio click links and can be used alongside Google URL builder as a more in-depth report of your social media campaigns. Another great tool is Bitly can track links that are included in your paid Instagram campaigns!
Being able to analyze real-time data as well as past performance is just as important when it comes to Instagram analytics.A tool you can use to track hashtags in real-time is Keyhole. It’s a perfect platform for brand campaigns, social media contests, and other quick marketing efforts that involve hashtags.
Yes, it tells you how many times a particular hashtag is being used, but also shows additional information such as top posts that contain this hashtag, most engaging posts, and other related hashtags.
Did you know that approximately ten hashtags are considered “optimal” for engagement on Instagram? Having fresh hashtag ideas never hurts, and Keyhole can help!
9. Instagram Insights
Instagram Insights cover an array of metrics, such as impressions, engagement, follower growth, reach, top posts, and much more. You can break down this data into weeks, months, and even years, which is key when looking at performance.
You will also receive access to audience demographics! You’ll be able to look into what percentage of your followers are male/female, age, and location of the bulk of your followers. It pays to know who you are speaking to via Instagram. You may have an ideal target audience, but looking through your analytics will give you a better representation of your audience.
Facebook’s ad manager is another useful native tool that analyzes paid promotions and posts. Brands are continuing to invest their advertising dollars into paid social, so keeping up with your ad data ensures you are spending your money wisely.
Facebook has one of the most in-depth ad analytics, so your brand will have plenty of data to determine the positive and negative progress of your Instagram ads.