SEO for Lawyers
Legal advice is commonly available on the internet, and so SEO for lawyers is rapidly rising, as a practice. The internet provides such effective and efficient marketing platforms for every kind of business and professional, that not utilizing it limits businesses in a number of ways.
Online marketing allows lawyers and law firms to reach a much larger volume of customers than they ever could without it. People in legal trouble can get access to good quality, professional, legal advice without having to travel to the brick-and-mortar offices of lawyers. Of course, it’s also as time-saving as it is convenient. Clients can get timely advice over important matters that they cannot put on hold, thanks to the many blessings of the virtual world we have all come to love.
However, this leads to highly competitive attitudes toward winning over the competition. Lawyers are, by training a competitive breed, and it shows in how seriously they take the matter of winning clients, be it on the street or online.
And that attitude stems from good reasoning. Here’s a few statistics to show you why law firms and practices invest so much money in SEO:
- Over 95% who need legal help look for it online.
- Over 70% of these people who seek online legal help end up calling a law firm.
- Over 85% of people who make that call eventually acquire legal help, and over 70% of them hire the first lawyer or firm they talk to.
This shows why every lawyer or law firm needs to spend every dollar they can on getting the best SEO help they can find. The data shows that just about every prospect for a legal advisor, lawyer, or law firm starts their journey online. So, every legal advisor, lawyer, or law firm needs to have some kind of web presence to earn a piece of the pie.
Add this to the fact that a huge majority of these online searchers for legal help, call and hire the first lawyer they speak to, and you’ve got a recipe for success for your career in legal advice.
This also means high competition, because everybody in this profession is on the web looking for their cut.
Law Firm SEO Experts
This is why the quality of SEO law firms acquire should be a touch above the rest. To get the biggest share of the market in a highly competitive environment, you need to get help from the best law firm SEO company. You need professional help from a team who knows how legal SEO is done to get the most out of the effort.
Begin with Social Media
Even if you don’t have a great website yet, you can begin your online marketing efforts with popular social media platforms, such as Facebook, Twitter, or Instagram.
With a presence on social media, you can share news and activities using keywords and thus optimize for higher ranks in search results of popular search engines.
If used smartly, social media alone can get a law business access to a big part of their target audience and allow them to engage prospects via candid conversations and content that is aimed to encourage strategic calls to action.
Maintain a Blog
Even if you’re not working through a website, as a professional legal advisor and attorney, you will do well to maintain a blog and write in it regularly. Keeping a blog allows professionals to write good quality content while targeting keywords that matter, and get greater visibility in search results.
Since it’s a part of social media, a blog can help you grow an audience, a group of followers who read your content regularly, and become highly valuable agents for your business.
Building such an ideal blog and audience would be great, but it takes a lot of work, time, and planning. Nobody said SEO for lawyers was easy.
Law Firm PPC
Now, as a law firm, you have huge competition within your industry, and all of that competition is on the internet, fighting over higher ranks so they get that phone call.
This requires a lot more work and a lot more visibility than just social media, a decent website, and a regularly populated blog can bring. These resources are priceless in the long run, but we’re more nervous about getting business and making a profit when we’re starting up, not later on. Not so much, by any measure.
This is the reason that, for a law firm, PPC is a great option to invest money on. Paid advertising for search engines and placing ads above organic results for greater visibility is a great alternative option to organic SEO.
To make sure their PPC campaigns are perfect and bring results, law firms should look for the best law firm SEO company they can reach. There are a number of factors you should look for in an SEO firm, but that’s a debate for another day.
Law Firm Web Design
A very important thing to understand at this juncture is that SEO is more than writing great content and maintaining appealing social media profiles. In fact, the most basic kind of SEO begins when you start designing your website. All of the website infrastructure, the back-end functions of a website, affect how search engine crawlers may access the information given on the website. Therefore, a website optimized well for your audience is also optimized well for the search engines, which is where visibility and higher ranks come from.
As a law firm, you need to start investing in getting high quality SEO services without any delay. Your competitors are already on the Internet, spending every penny they can spare on getting the finest law firm SEO service money can buy because they know their success in SEO is their success in getting business and making profits.