From the inception of Instagram, it has transformed into a photo sharing platform and marketing tool for many businesses. Understanding which types of posts work best for your brand can be challenging to decipher. To help understand what type of content works best for your company, use these ten Instagram marketing tips. There are over a billion monthly Instagram users and 95 million photos shared per day. The platform has quickly grown into one of the most utilized social networks for both large and small business. Brands, bloggers, models and the like all sharing on one platform has resulted in a large wave of influencers emerging, which connect brands and influential people, who effectively spread the word about a company to their target audience. With the right strategy, brands themselves can be influential too. Creating and publishing good content should be the forefront for any brand’s strategy when utilizing social media. Having good content shared on a daily basis that speaks to your brand’s image and identity will help retain your followers as well as attract new ones.